Cellphones, once considered a luxury, are now a necessity for almost everyone. They have evolved from big, bulky, basic phones to highly sophisticated communication and entertainment devices. They are now capable of helping users make sophisticated decisions with the help of the cutting-edge technology embedded in them.
Apple Inc. (AAPL), more specifically the late Steve Jobs, is heralded as the pioneer of smartphones. Apple’s iPhone was introduced in 2007, and it revolutionized the cell phone industry and the world. The iPhone, with its completely touch- and gesture-based user interface, transformed the entire smartphone ecosystem.
Android, a mobile operating software developed by Google using an open source platform, was the next big thing in the industry. The introduction of Android and cheap Android powered devices led to the increasing adoption of smartphones across various categories of consumers. So much so that if the iPhone was responsible for revolutionizing the smartphone, then Android was responsible for commoditizing it.
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